What does immersive mean?

Immersion is the perception of being physically present in a non-physical world. The immersive format displays your panorama as a spherical image that appears to surround the user. By converting your panorama into an immersive virtual tour (with 3DVista Virtual Tour Suite) you allow your users to navigate freely within the panorama (look left, right, up down, move from one panorama to the next one as if you would move from one room to the other, or open other media and info boxes integrated into the panorama). Immersiveness lets your users virtually step into the scenery and navigate their way through your tour. Immersiveness goes hand in hand with interactivity and both adjectives describe major features of what distinguishes a virtual tour from a plain photo or panorama.